Even the best cooks have committed kitchen disasters—they’ve burned, spilled, or over-seasoned things. But many smaller mistakes are easy to hide. A recipe that’s missing an ingredient probably won’t look too much different, but its taste is likely to be terrible.
What does this have to do with logo design?
As it turns out, pretty much everything. Logos are surprisingly similar to cooking projects. There are certain design elements—or “ingredients”—that a logo needs to make it appetizing to your target audience. Leave one of these elements out, and it will likely cost you (or your client) business.
This clever illustration from Company Folders shows you which ingredients you need to create the perfect logo—and which ones you can leave out.